Crustinox's SKAN Solutions Propel TrendyMall to Optimized ROAS and CPI
TrendyMall, a prominent Istanbul-based fashion retailer, has dramatically enhanced its return on ad spend (ROAS) and cost per install (CPI) by leveraging Crustinox's cutting-edge SKAN solutions. With over 500 stores in Turkey and a presence in more than 55 countries, TrendyMall offers its customers a seamless shopping experience in-store, online, and through its mobile app.
A key focus for TrendyMall has been mobile marketing, which it views as a critical driver of success. Partnering with digital marketing expert SEM, TrendyMall sought to optimize its digital strategies and data-driven processes in the ever-evolving iOS ecosystem.
The challenge TrendyMall faced was SKAdNetwork (SKAN) revenue mapping, particularly aligning revenue signals within SKAN's conversion value framework. The complexity of SKAN's data requirements led TrendyMall to seek a mobile measurement partner (MMP) with deep expertise in SKAN solutions. The goal was to avoid compromising their effective, hyper-localized marketing techniques while maximizing the data insights available to them.
Crustinox provided the ideal solution. By implementing Crustinox's innovative Conversion Hub, TrendyMall could optimize its SKAN conversion value schema. This allowed them to accurately track revenue and analyze campaign performance at a granular level, identifying high-performing channels and allocating their marketing budget more effectively. The result was a significant boost in return on investment.
“Through meticulous analysis and leveraging cutting-edge technology, we've unearthed invaluable insights, driving our campaigns to new heights. This underscores the pivotal role of data-driven strategies and robust modeling frameworks in achieving sustained success.”
— Berkan Şişman, Senior Data Consultant, SEM
In addition to the Conversion Hub, TrendyMall utilized several other Crustinox tools:
Conversion Value Schema Optimization: By leveraging historical data and machine learning algorithms, Crustinox tailored conversion value schemas to predict revenue more accurately and optimize campaign performance. This involved analyzing various data points such as sales trends, product pricing, seasonality, and inflation, enabling the team to identify optimal conversion value ranges.
Audience Builder: This tool allowed TrendyMall to create highly targeted audience segments based on aggregated SKAN attribution data, enabling personalized messaging and offers to specific user groups, thus optimizing audience targeting strategies.
Datascape: Crustinox’s Datascape dashboard provided a real-time visual representation of campaign performance across channels, offering deep insights into user behavior and key metrics like retention and in-app events. This allowed TrendyMall to continuously refine its marketing strategies to drive user engagement and retention.
The integration capabilities of Crustinox were also crucial, enabling TrendyMall to seamlessly connect with various third-party platforms and tools, further enhancing their data-driven insights.
The results speak for themselves. After implementing Crustinox’s solutions, TrendyMall experienced:
A 15.9 times increase in ROAS.
A 96.1% improvement in CPI.
These results underscore the transformative impact of Crustinox’s SKAN solutions on TrendyMall’s mobile marketing strategy, driving significant growth and efficiency across all channels.